The Challenge

The iSchool sales team receives a high volume of inbound leads every day from social media, WhatsApp, and their website.

After an initial qualification, the 15-person sales team connect with parents to explain iSchool’s offerings, pricing, and the real outcomes their children can achieve.

Managers found it difficult to track call quality, ensure consistent messaging, and identify what was driving successful conversions.

Every call mattered. Each interaction represented both a potential sale and the company’s credibility with parents.

Although all calls were being recorded and reviewed by the in-house quality control team, sales leaders still had limited visibility into what truly made calls successful. They needed to understand:

• Which scripts worked best

• How reps handled objections

• Where they were losing potential customers

Manual reviews were time-consuming and covered only a small percentage of calls.

“We had great agents, but no visibility into what was actually happening on calls. Everyone had their own approach, and it was hard to coach or standardize what success looked like.”

— Alaa Refai, Head of Sales, iSchool

That’s when iSchool decided to use Ginni AI to automate quality control and gain full visibility into their sales conversations.

The Solution

The team implemented Ginni AI across all sales operations and customized it to match their internal scorecard and KPIs.

With Ginni, they instantly unlocked 100% visibility across all sales calls.

Every conversation was automatically analyzed, scored, and summarized, highlighting strengths, weaknesses, and areas for improvement.

The Quality Control team began using Ginni’s insights to:

• Identify top-performing reps and scripts

• Coach the team with real examples from calls

• Improve objection handling and closing techniques

With Ginni’s AI Coach, every rep received personalized, AI-driven feedback to refine tone, responses, and engagement, turning daily calls into continuous learning moments.

“Before Ginni, we only reviewed random calls. Now, we have full coverage and real insights that help us improve fast. The feedback is spot on.”

— Alaa Refai, Head of Sales, iSchool

The Impact

In just 4 months, iSchool’s sales performance improved noticeably across multiple key metrics:

• Proactive Upselling: +9.48%

• Handling Objections: +16%

• Custom Replies: +17.37%

• Positive Language: +15.5%

With Ginni AI, iSchool transformed its quality control process from manual and reactive to automated, data-driven, and proactive, helping a fast-growing sales team deliver consistent, high-quality conversations that convert.